ANUA Review: 5 Korean Skincare Products Worth Trying in 2026
If you've been exploring Korean skincare on Amazon, you've probably come across ANUA.
The brand has become especially recognizable for its Heartleaf skincare, but ANUA offers much more than its famous toner. Its range includes cleansers, toners, serums, creams and other products designed around concerns such as hydration, pores, uneven-looking skin and blemish-prone skin.
What I like about ANUA is that the brand doesn't require you to build an enormous 10-step routine. There are plenty of individual products that can fit into a much simpler skincare routine.
For this review, I'm looking at five ANUA products that represent different parts of the brand:
- Heartleaf 77 Soothing Toner
- Heartleaf Quercetinol Pore Deep Cleansing Foam
- Niacinamide 10% + TXA 4% Serum
- Peach 77 Niacin Enriched Cream
- Heartleaf 70% Daily Lotion
The goal isn't to say that one product is perfect for everyone. Instead, I'll look at what each product is designed to do, who might enjoy it and what you should consider before adding it to your routine.
What Is ANUA?
ANUA is a Korean skincare brand known for ingredient-focused products, particularly formulas featuring heartleaf, also known as Houttuynia cordata.
The brand has built a strong identity around simple-looking packaging and skincare formulas aimed at everyday concerns such as hydration, pores and sensitive-feeling skin.
One of its most recognizable products is the Heartleaf 77 Soothing Toner, which ANUA describes as a lightweight toner containing 77% heartleaf extract and hyaluron.
But the brand's range is much larger than that one product.
And that's where things get interesting.
Rather than automatically buying the most viral ANUA product, it makes more sense to choose based on what your current routine actually needs.
1. ANUA Heartleaf 77 Soothing Toner
The ANUA Heartleaf 77 Soothing Toner is probably the product most people associate with the brand.
ANUA describes it as a soothing toner powered by 77% heartleaf along with hyaluron. The brand positions it around lightweight hydration and calming stressed or sensitive-feeling skin.
It is available in different sizes, making it possible to choose according to how frequently you use toner.
Why is it so popular?
The formula is relatively easy to understand.
You cleanse your face, apply the toner, and then continue with the rest of your routine.
The lightweight texture also makes it appealing to people who don't enjoy heavy skincare.
ANUA says it can be applied with either your fingertips or a cotton pad and used in the morning and evening.
Who might like it?
I'd consider this product if you:
- Like lightweight toners
- Enjoy Korean skincare
- Prefer hydrating products
- Are interested in heartleaf skincare
- Want a toner that can fit into a simple routine
- Don't enjoy heavy or greasy textures
One thing to remember
A toner isn't a mandatory part of everyone's routine.
If your cleanser, moisturizer and sunscreen already work well for you, you don't have to add a toner just because it's popular.
But if you enjoy toners and want a lightweight hydration step, this is one of ANUA's most recognizable products.
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Check ANUA Heartleaf 77 Soothing Toner on Amazon
2. ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
The second product takes us in a completely different direction.
The ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam is designed as a facial cleanser rather than a leave-on skincare product.
ANUA positions the cleanser around removing impurities and excess sebum while helping keep the skin feeling comfortable.
What stands out?
The cleanser is particularly interesting if you're concerned about excess oil and the appearance of pores.
ANUA describes it as providing deep cleansing while leaving a hydrating finish rather than making the skin feel stripped.
That's an important distinction because a cleanser should remove dirt, oil and buildup without unnecessarily making your skin feel uncomfortable afterward.
Who might consider it?
This cleanser may be worth researching if you:
- Prefer foaming cleansers
- Have combination or oily-feeling skin
- Are interested in pore-focused skincare
- Like heartleaf-based products
- Want a cleanser rather than another serum
What should you consider?
The product includes exfoliating-related ingredients, so if your routine already contains several exfoliating products, it's worth checking how everything fits together.
You don't necessarily need multiple products targeting the same concern.
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Check ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam on Amazon
3. ANUA Niacinamide 10% + TXA 4% Serum
If your main interest is uneven-looking skin tone or dark-spot-focused skincare, the ANUA Niacinamide 10% + TXA 4% Serum is one of the products worth researching.
As the name suggests, the formula centers around 10% niacinamide and 4% tranexamic acid (TXA).
This gives it a very different purpose from the soothing Heartleaf 77 Toner.
Why is this combination interesting?
Niacinamide is one of the most common ingredients in modern skincare, while tranexamic acid has become increasingly popular in cosmetic products designed around the appearance of uneven skin tone and discoloration.
The important thing here is expectations.
A serum isn't going to erase every dark spot overnight.
Skin tone concerns can have many causes, and consistency is generally more realistic than expecting instant results from one bottle.
Who might like it?
This serum could be interesting if you:
- Are interested in niacinamide
- Want a targeted serum
- Are concerned about uneven-looking skin tone
- Prefer lightweight serum textures
- Are building a Korean skincare routine
A practical tip
If you're new to stronger active skincare, introducing one new product at a time is a sensible approach.
That way, if your skin doesn't like something, it's much easier to identify the cause.
And during the daytime, sunscreen remains an important part of any routine focused on uneven-looking skin tone.
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Check ANUA Niacinamide 10% + TXA 4% Serum on Amazon
4. ANUA Peach 77 Niacin Enriched Cream
The ANUA Peach 77 Niacin Enriched Cream is probably the most visually interesting product on this list.
ANUA describes it as a lightweight, non-sticky moisturizing cream featuring 77% peach fruit water, niacinamide, fermented ingredients, ceramide and panthenol.
The brand also describes the cream as having a bouncy pudding-like texture.
What makes it different?
Instead of focusing on one strong active ingredient, this product is more about the overall moisturizing experience.
The formula includes ingredients associated with hydration and supporting the skin's moisture barrier, including ceramide and panthenol.
The naturally pink appearance is also interesting.
Who might enjoy it?
I'd look at this product if you:
- Prefer lightweight moisturizers
- Like Korean skincare textures
- Enjoy peach-based skincare
- Want a moisturizer containing niacinamide
- Prefer a cream that doesn't feel excessively heavy
One potential consideration
The product contains fragrance according to its published ingredient list.
If your skin is particularly sensitive to fragranced skincare, that's something I'd check before purchasing.
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Check ANUA Peach 77 Niacin Enriched Cream on Amazon
5. ANUA Heartleaf 70% Daily Lotion
The fifth product gives us another moisturizing option, but with a different texture and positioning from the Peach 77 Cream.
The ANUA Heartleaf 70% Daily Lotion is designed for people who prefer a lotion-style moisturizer rather than a heavier cream.
The heartleaf-focused concept makes it an interesting choice for someone who likes the ANUA Heartleaf line but wants something different from its famous toner.
Why consider a lotion?
Some people simply prefer lotions.
A lotion can be especially convenient if you don't like the feeling of a thick cream on your face.
This type of product can also make sense for someone who wants a basic moisturizing step without adding another treatment serum.
Who might consider it?
It may be worth looking at if you:
- Prefer lotion textures
- Like heartleaf skincare
- Want a daily moisturizer
- Don't enjoy heavy creams
- Prefer a relatively simple skincare routine
Check Current Price & Availability
Check ANUA Heartleaf 70% Daily Lotion on Amazon
ANUA Products Compared
| Product | Main Focus | Format | Best For | Consider Before Buying |
|---|---|---|---|---|
| Heartleaf 77 Soothing Toner | Hydration & soothing | Toner | Lightweight skincare fans | Toner isn't essential for everyone |
| Heartleaf Quercetinol Foam | Cleansing & pore care | Cleanser | Oily/combination routines | Consider other exfoliating products |
| Niacinamide 10% + TXA 4% | Uneven-looking tone | Serum | Targeted skincare routines | Introduce active products gradually |
| Peach 77 Niacin Enriched Cream | Moisture & barrier care | Cream | Lightweight moisturizer fans | Contains fragrance |
| Heartleaf 70% Daily Lotion | Daily hydration | Lotion | Simple routines | May overlap with another moisturizer |
Which ANUA Product Should You Start With?
There isn't one universal answer.
If you want a toner
The Heartleaf 77 Soothing Toner is the obvious starting point.
It's the product most closely associated with the ANUA brand and is designed around lightweight hydration and heartleaf.
If you want a cleanser
The Heartleaf Quercetinol Pore Deep Cleansing Foam makes more sense.
It's designed around cleansing excess oil and impurities.
If you're interested in uneven-looking skin tone
The Niacinamide 10% + TXA 4% Serum is the more targeted option.
If you want a moisturizer
The Peach 77 Niacin Enriched Cream is an interesting choice if you prefer a lightweight cream.
If you prefer a lotion
The Heartleaf 70% Daily Lotion may be the better fit.
Do You Need an Entire ANUA Skincare Routine?
Probably not.
This is something I think is worth saying about almost every popular skincare brand.
You don't need to purchase an entire collection just because the products are designed to work within the same brand.
A simple routine can be enough:
Cleanser → Serum/Treatment → Moisturizer → Sunscreen
A toner can be added if you enjoy using one.
You can also choose products from different brands. There's nothing wrong with using an ANUA toner, another brand's moisturizer and a different sunscreen.
The important thing is whether the products work well together and fit your routine.
What I Like About ANUA
After looking at the range, several things stand out.
1. Heartleaf is a strong brand identity
ANUA has built a recognizable identity around heartleaf-based skincare.
2. Plenty of lightweight textures
The brand offers toners, lotions and serums that may appeal to people who dislike heavy skincare.
3. Different product categories
You can find cleansers, toners, serums and moisturizers rather than being limited to one product type.
4. Easy to build a simple routine
You don't have to use every product in a particular line.
5. Ingredient-focused formulas
ANUA products commonly highlight recognizable skincare ingredients such as heartleaf, niacinamide, hyaluronic acid and ceramides.
Potential Drawbacks of ANUA
No skincare brand is perfect for everyone.
Some products may overlap
If you already own several toners or serums, adding another may not provide much additional value.
Active ingredients need some care
Products containing ingredients such as niacinamide, tranexamic acid or exfoliating ingredients may not be appropriate for every routine.
Fragrance may matter
For example, the Peach 77 Niacin Enriched Cream includes fragrance in its published ingredient list.
Viral popularity doesn't guarantee compatibility
A product can be extremely popular and still not be right for your particular skin or preferences.
ANUA vs. Other Korean Skincare Brands
ANUA has a slightly different personality from some of the other major Korean skincare brands.
The brand's identity is strongly connected to heartleaf and calming-focused skincare, while also offering targeted products for pores, uneven-looking skin and hydration.
That makes it appealing to shoppers who want ingredient-focused products without necessarily building an extremely complicated routine.
But I wouldn't choose ANUA simply because it is trending.
I'd choose individual products based on what your routine actually needs.
Frequently Asked Questions
Is ANUA a Korean skincare brand?
Yes. ANUA is a Korean skincare brand known particularly for its Heartleaf-focused products and broader range of toners, cleansers, serums and moisturizers.
What is ANUA best known for?
ANUA is particularly well known for its Heartleaf 77 Soothing Toner, which features 77% heartleaf extract.
Is the ANUA Heartleaf 77 Toner worth trying?
It can be an interesting option if you like lightweight, hydrating toners and are interested in heartleaf-based skincare. However, toner isn't an essential step for everyone.
What is ANUA Heartleaf?
Heartleaf refers to Houttuynia cordata, a botanical ingredient commonly used in Korean skincare.
What is ANUA Peach 77 Cream?
The Peach 77 Niacin Enriched Cream is a lightweight moisturizer formulated with peach fruit water, niacinamide, fermented ingredients, ceramide and panthenol.
Is ANUA good for sensitive skin?
Some ANUA products are positioned around soothing or low-irritation skincare, but no brand is automatically suitable for every person with sensitive skin. Always check the full ingredient list and introduce new products carefully.
Can beginners use ANUA?
Many ANUA products can fit into a beginner-friendly routine. Starting with a cleanser, moisturizer and sunscreen before adding multiple active products is a simple approach.
Do I need all five ANUA products?
No. There is no reason to buy all five unless each product serves a useful purpose in your routine.
Where to Buy ANUA Products
If you're interested in any of the products above, compare the current Amazon price, seller, size and ingredient information before purchasing.
ANUA Heartleaf 77 Soothing Toner
Check current price and availability on Amazon
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam
Check current price and availability on Amazon
ANUA Niacinamide 10% + TXA 4% Serum
Check current price and availability on Amazon
ANUA Peach 77 Niacin Enriched Cream
Check current price and availability on Amazon
ANUA Heartleaf 70% Daily Lotion
Check current price and availability on Amazon
Amazon prices, sellers and availability can change. Check the current product listing before purchasing.
Final Verdict: Is ANUA Worth Trying?
I can see why ANUA has become popular.
The brand has a recognizable identity, particularly around heartleaf skincare, but it also offers products for people interested in pores, hydration, uneven-looking skin and simple daily moisturizing.
The Heartleaf 77 Soothing Toner is the obvious starting point if you're interested in the brand's signature heartleaf approach.
The Heartleaf Quercetinol Pore Deep Cleansing Foam is more appropriate if cleansing and pore care are your priorities.
For targeted skincare, the Niacinamide 10% + TXA 4% Serum is the more interesting choice.
And if you simply want moisture, the Peach 77 Niacin Enriched Cream or Heartleaf 70% Daily Lotion may make more sense than adding another treatment serum.
My biggest advice is simple:
Don't buy the entire ANUA collection just because it's popular.
Start with the product that addresses a genuine gap in your routine, introduce it gradually, and give your skincare routine time to settle.
That's a much more sensible approach than chasing every viral Korean skincare product you see online.
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